New visitor record at SAPPHIRE NOW 2014 + ASUG Annual Conference

25,000 visitors broke last year’s historic record of 16,000. And the DSC stand too was more popular than usual.

Karlsruhe, June 12, 2014
Business made easy. That’s how you could sum up this year’s central theme of the world’s leading SAP technology conference SAPPHIRE NOW + ASUG Annual Conference. A topic that generated a plus of over 62 percent in the number of visitors compared to 2013 at the joint event of SAP and the American SAP User Group (ASUG). From June 3 to 5 this year, it attracted 25,000 participants to Orlando, Florida. And for Keynote, 250,000 listeners worldwide were connected via live-stream. Under the title “Simplify Everything. Do Anything”, Bill McDermott, Chief Executive Officer and Member of the Executive Board SAP, made great propaganda for simplification as the business strategy of the future. In this connection, he explained the leading role of modern IT, with a big emphasis on user comfort.

IT simplification and user comfort have always been something special in the SAP integrations from DSC. So it is not surprising that DSC Software too had far more visitors than last year to its stand, which it shared with CENIT. Existing US customers and many interested parties from the most diverse industrial branches gathered specific information about products and innovations of the Karlsruhe solution provider – as expected with increased interest in Engineering Control Center (ECTR), which was demonstrated in numerous live demos. ECTR was presented by SAP in Las Vegas in early April as a technology basis for the new SAP Engineering Control Center. For the latest on SAP strategy and the SAP Engineering Control Center integration platform, see our homepage

Integration of authoring tools – on the basis of ECTR
“Integrate Your Authoring Tools into One Open-Systems Engineering Platform.” With this and other presentations, SAP and DSC showed every day how authoring tools can be intelligently integrated in the SAP system and gave a preview of SAP Engineering Control Center, the new integration platform for authoring tools, which will be on the market at the end of the year. Subjects ranged from fundamental CAD and viewing scenarios up to special questions. Gerhard Himmelsbach from SAP reported, and Achim Rossel from DSC demonstrated the simple, efficient handling on the system itself: with the intuitive user interface of ECTR and SAP PLM Integration for NX, yet another DSC solution.

Visitors who wanted to see the solutions in practical use on the last day could attend the remarkable presentation by Steven Lynn and Steve Roemish from Janicki Industries: “Implementation of SAP PLM 7 with Multi-CAD Support”. The speakers reported on the SAP rollout in their company: with SAP PLM as the first step including PLM connection of engineering via ECTR, SAP PLM Integration for NX, and CATIA Integration from CENIT – for a total of more than 120 CAD licenses. The highlights of the session were the very real-life presentations of document and BOM management as well as a real change process in ECTR. Additionally, the presenters spoke very positively about their implementation partners CENIT and DSC.

Networking around PLM – and DSC right in the middle
Not only present and prospective customers but also SAP and partner companies didn’t want to miss the chance of a flying visit to the DSC stand. Consultancy firms, software service providers, and potential cooperation partners were also there. They all used the opportunity for fruitful networking, which was continued in “ASUG Product Lifecycle Management (PLM) Community Meet & Greet”. The ASUG is the world’s largest independent SAP user group, with members from SMEs, multinational companies, and the most varied higher education institutions. DSC used the “Meet & Greet” for a lively exchange with SAP as well as other development partners and made valuable new contacts. Furthermore, SAP and its partners met at Himmelsbach’s talk “CAD Integration”, which took place during a micro-forum on the second day of the event. As on the day before, Rossel presented the accompanying ECTR demo.